Most pricing goes wrong in the same place: the cost of the product is counted, and everything it takes to actually sell the product is not. Put the real numbers in and you get the lowest price that still leaves you a business.
Cost of goods or service plus your other expenses, multiplied by 2.5. A quick floor when you need a number today.
| Brand | Product | Cost | Other | Minimum price |
|---|
The full picture: what the product costs to make and deliver, plus what it costs to acquire the customer. Everything is added, then multiplied by 1.4 for the floor and 2.0 for the ceiling.
Cost of goods or service
Getting it sold
| Brand | Product | Mfg | Pack | Materials | Ship | CPA | Marketing | Ops | Other | Total | Min | Max |
|---|
Your numbers stay in this browser. Nothing is sent anywhere, and clearing the table removes them for good.
It is the line below which you are paying for the privilege of making a sale. Your actual price sits above it, and how far above is a positioning decision, not a maths one.
Watch for: pricing at the floor and then discounting.
The cost of acquiring a customer is a cost of the product, the same as packaging. Businesses that leave it out of pricing are the ones that scale ad spend and watch profit fall.
Best for: anyone running paid ads.
If customers buy again, you can afford a higher acquisition cost on the first order. That is a deliberate decision made with numbers, not a reason to skip the calculation.
Best for: subscriptions and consumables.
Bring me your costs, your ad accounts and your prices, and I’ll tell you where the margin is actually going.
Creative mind,
creative work.
