speaker & mentor
NASA Space Apps Cairo
Storytelling for technical teamsI spoke on storytelling, how a team turns a technical idea and a pile of data into something an audience actually feels, and mentored teams through the hackathon weekend.
Eman SelimCairo · working across seven markets
Let’s fix the part
that isn’t working.
I started in a pharmacy and ended up running ad budgets. The part of medicine I liked most was explaining it to people — so I learned marketing properly: Bioderma, Kepler Agency, Andalusia in Saudi Arabia, Nasaaem Clinics, and Kepler’s digital department until 2020. Then I built my own: Blue Ad in 2020, AlCreative in 2026.
It matters for one reason. I learn what you sell before I spend a pound selling it. A sofa, a serum, a flat, a course — the product changes, the discipline doesn’t. Bring me the thing that is stuck and we will spend the hour on that, not on introductions.
100+ brandsacross seven markets
Since 2013pharmacy, agency, then my own
Me, not a teamI take the session myself
tell me what you need
Send me the details
I read every one of these myself
Brands I've worked with
over 100 brands
Agencies I partner with
7 agencies
On stage & on air
talks, podcasts & press
VIP guest
Ecomedy Agency
Official TikTok partnerInvited by Ecomedy, TikTok’s partner agency in the region, to talk about what actually performs on the platform, and what brands keep getting wrong about it.
speaker & circle host
SheCan
“Marketing Like a Boss” on CircleI spoke at SheCan and now host a circle on the Circle app called Marketing Like a Boss, a room where women in marketing can ask the questions nobody asks out loud.
host
Business Bites
The AlCreative podcastMy own podcast under AlCreative, short, practical conversations with founders and marketers about the decisions behind the businesses they built.
guest
مش بالصدفة
With TPP & Mountain View LighthouseA podcast conversation about the road from pharmacy to performance marketing, and why none of it was an accident.
series
Digital Shots
By AlCreativeA short-form series breaking one digital marketing idea down per episode, the things I’d otherwise explain twice a week on a call.
in print
Gulf magazine
Published articlesWriting on digital marketing and brand performance for a Gulf publication.
speaker & mentor
NASA Space Apps Cairo
Storytelling for technical teamsI spoke on storytelling, how a team turns a technical idea and a pile of data into something an audience actually feels, and mentored teams through the hackathon weekend.
VIP guest
Ecomedy Agency
Official TikTok partnerInvited by Ecomedy, TikTok’s partner agency in the region, to talk about what actually performs on the platform, and what brands keep getting wrong about it.
speaker & circle host
SheCan
“Marketing Like a Boss” on CircleI spoke at SheCan and now host a circle on the Circle app called Marketing Like a Boss, a room where women in marketing can ask the questions nobody asks out loud.
host
Business Bites
The AlCreative podcastMy own podcast under AlCreative, short, practical conversations with founders and marketers about the decisions behind the businesses they built.
guest
مش بالصدفة
With TPP & Mountain View LighthouseA podcast conversation about the road from pharmacy to performance marketing, and why none of it was an accident.
series
Digital Shots
By AlCreativeA short-form series breaking one digital marketing idea down per episode, the things I’d otherwise explain twice a week on a call.
in print
Gulf magazine
Published articlesWriting on digital marketing and brand performance for a Gulf publication.