Nine years of digital performance marketing — for clinics, pharma brands and consumer businesses across Egypt, the Gulf, Europe, the UK and the USA. I’m a pharmacist who learned marketing, so I understand what you’re selling before I spend a pound of your budget.
Across nine years — in-house, agency-side at Kepler, and freelance.
I started in a pharmacy. I ended up running ad budgets.
I qualified as a pharmacist, and I never planned to leave it. Then I interned in Johnson & Johnson’s marketing department in 2016 and realised the part I liked most about medicine was explaining it to people.
So I learned marketing properly — sales at Bioderma, then account management at Kepler Agency, then Marketing Account Section Head for Andalusia in Saudi Arabia, then Marketing Head for Nasaaem Clinics. Today I’m Digital Brand Performance Manager at Kepler, and I freelance as a media buyer alongside it.
That path matters for one reason: I can read a clinical claim and a campaign dashboard in the same afternoon. If you sell something medical, you already know how rare that is.
Bring me your campaigns and I’ll tell you what I’d change. A private session for founders and marketing teams who suspect their budget could work harder — and want a straight answer, not a pitch.
Best for: Startups, clinic owners, in-house teams
Before you spend, know who’s buying. I analyse your market position, your customers and your competitors, then hand you a plan that says what to say, where to say it and what to spend.
Best for: Brands entering a new market or relaunching
Get found by people already looking for you. Search optimisation to earn the rankings, Google Ads to buy the ones you can’t wait for.
Best for: Clinics and service businesses with local competition
Paid social judged on results, not reach. I plan, buy and optimise across Facebook, Instagram, TikTok, LinkedIn, Snapchat, X and Google — and report on what it returned, not how many people scrolled past.
Best for: Brands already spending who aren’t sure it’s working
Learn to run it yourself. Personalised training for you or your team — content strategy, Meta and Google advertising, and how to read your own numbers without needing me.
Best for: Teams bringing marketing in-house
A full month of social, handled. Strategy, content, design and targeted media buying built around your audience.
Best for: Businesses that need it consistent, not occasional
Tell me what you’re trying to grow. I answer everything myself, usually within a day.
Creative mind,
creative work.
