Coaching & Consultation
An hour with me on your account. You leave knowing exactly what to change first.
Startups, founders and in-house teams
Creative mind, creative work.
I turn ad budgets into paying customers.
Over ten years of digital performance marketing, for more than 100 brands across seven markets, in retail and e-commerce, property, furniture, beauty, food, education and healthcare, from Egypt and the Gulf to Europe, the UK and the USA. Whatever you sell, I learn the business before I spend a pound of its budget.
Strategywho's actually buying, and why
Media Buyingspend that earns its way back
SEO, SEM & GEOget found on purpose
that’s me →
Eman, Cairo
100+
brands
retail, property, beauty, food and more
7
markets
across three continents
10+
years of experience
in digital performance marketing
Brands I've worked with
over 100 brands
Agencies I partner with
7 agencies
About me
pharmacy first, marketing secondI started in a pharmacy. I ended up running ad budgets.
I never planned to leave pharmacy. Then I realised the part I liked most about medicine was explaining it to people.
So I learned marketing properly — Bioderma, Kepler Agency, Andalusia in Saudi Arabia, Nasaaem Clinics — and ran Kepler’s digital department until 2020. Then I built my own: Blue Ad in 2020, AlCreative in 2026.
It matters for one reason: I learn what you sell before I spend a pound selling it. A sofa, a serum, a flat, a course; the product changes, the discipline doesn’t.
Egypt
Saudi Arabia
United Arab Emirates
The Gulf
Europe
United Kingdom
USA
Nine ways to work together
pick where to startDigital Strategy
Who is actually buying, where to reach them, and what to spend. Written down.
Brands entering a new market or relaunchingBranding & Rebranding
Build the brand, or rebuild it. So your work looks like yours, not like everyone’s.
New businesses, and established ones that have outgrown their lookSEO, SEM & GEO
Show up when someone searches for what you sell — on Google, and in AI answers.
Local businesses and services with real competitionMedia Buying
Your budget, spent where it comes back. Judged on revenue, never on reach.
Brands already spending who aren’t sure it’s workingSocial Media Training
I teach you and your team to run it, so you stop needing me.
Teams bringing marketing in-houseOffline & AI Production
Shoots for what has to be real, AI for what doesn’t. Concept, shoot, edit.
Brands that need a steady stream of creative, quicklyUGC & IGC
Content from real people that reads as a recommendation, not an ad.
E-commerce and consumer brands that need social proofSocial Media Plans
A whole month of social handled: plan, content, design and the spend behind it.
Businesses that need it consistent, not occasionalOn stage & on air
talks, podcasts & press
speaker & mentor
NASA Space Apps Cairo
Storytelling for technical teamsI spoke on storytelling, how a team turns a technical idea and a pile of data into something an audience actually feels, and mentored teams through the hackathon weekend.
VIP guest
Ecomedy Agency
Official TikTok partnerInvited by Ecomedy, TikTok’s partner agency in the region, to talk about what actually performs on the platform, and what brands keep getting wrong about it.
speaker & circle host
SheCan
“Marketing Like a Boss” on CircleI spoke at SheCan and now host a circle on the Circle app called Marketing Like a Boss, a room where women in marketing can ask the questions nobody asks out loud.
host
Business Bites
The AlCreative podcastMy own podcast under AlCreative, short, practical conversations with founders and marketers about the decisions behind the businesses they built.
guest
مش بالصدفة
With TPP & Mountain View LighthouseA podcast conversation about the road from pharmacy to performance marketing, and why none of it was an accident.
series
Digital Shots
By AlCreativeA short-form series breaking one digital marketing idea down per episode, the things I’d otherwise explain twice a week on a call.
in print
Gulf magazine
Published articlesWriting on digital marketing and brand performance for a Gulf publication.
speaker & mentor
NASA Space Apps Cairo
Storytelling for technical teamsI spoke on storytelling, how a team turns a technical idea and a pile of data into something an audience actually feels, and mentored teams through the hackathon weekend.
VIP guest
Ecomedy Agency
Official TikTok partnerInvited by Ecomedy, TikTok’s partner agency in the region, to talk about what actually performs on the platform, and what brands keep getting wrong about it.
speaker & circle host
SheCan
“Marketing Like a Boss” on CircleI spoke at SheCan and now host a circle on the Circle app called Marketing Like a Boss, a room where women in marketing can ask the questions nobody asks out loud.
host
Business Bites
The AlCreative podcastMy own podcast under AlCreative, short, practical conversations with founders and marketers about the decisions behind the businesses they built.
guest
مش بالصدفة
With TPP & Mountain View LighthouseA podcast conversation about the road from pharmacy to performance marketing, and why none of it was an accident.
series
Digital Shots
By AlCreativeA short-form series breaking one digital marketing idea down per episode, the things I’d otherwise explain twice a week on a call.
in print
Gulf magazine
Published articlesWriting on digital marketing and brand performance for a Gulf publication.
let's talk
Think Digital!
Tell me what you’re trying to grow. I answer everything myself, usually within a day.
Digital wiz Eman
Creative mind,
creative work.