Over ten years of digital performance marketing, for more than 100 brands across seven markets, in retail and e-commerce, property, furniture, beauty, food, education and healthcare, from Egypt and the Gulf to Europe, the UK and the USA. Whatever you sell, I learn the business before I spend a pound of its budget.
I started in a pharmacy. I ended up running ad budgets.
I qualified as a pharmacist, and I never planned to leave it. Then I interned in Johnson & Johnson’s marketing department in 2016 and realised the part I liked most about medicine was explaining it to people.
So I learned marketing properly, medical sales at Bioderma, account management at Kepler Agency, Marketing Account Section Head for Andalusia in Saudi Arabia, then Marketing Head for Nasaaem Clinics. I ran Kepler’s digital department until 2020, then left to build my own.
In 2020 I founded Blue Ad, my own performance marketing agency, and in 2026 I added AlCreative, an educational platform teaching the same craft to marketers who want to run it themselves.
That path matters for one reason: I learn what you sell before I spend a pound on selling it. A sofa, a serum, a flat, a course, a soft drink; the product changes, the discipline doesn’t.
Bring me your campaigns and I’ll tell you what I’d change. A private session for founders and marketing teams who suspect their budget could work harder, and want a straight answer, not a pitch.
Best for: Startups, founders and in-house teams
Before you spend, know who’s buying. I analyse your market position, your customers and your competitors, then hand you a plan that says what to say, where to say it and what to spend.
Best for: Brands entering a new market or relaunching
Build the brand, or rebuild the one you have. Positioning, identity and tone of voice, so everything you run afterwards is recognisably yours instead of recognisably generic.
Best for: New businesses, and established ones that have outgrown their look
Get found by people already looking for you, wherever they look. Search optimisation to earn the rankings, Google Ads to buy the ones you can’t wait for, and generative engine optimisation so AI answers name you too.
Best for: Local businesses and services with real competition
Paid social judged on results, not reach. I plan, buy and optimise across Facebook, Instagram, TikTok, LinkedIn, Snapchat, X and Google, and report on what it returned, not how many people scrolled past.
Best for: Brands already spending who aren’t sure it’s working
Learn to run it yourself. Personalised training for you or your team, content strategy, Meta and Google advertising, and how to read your own numbers without needing me.
Best for: Teams bringing marketing in-house
Studio and on-location shoots for the things that have to be real, AI-assisted production for the things that don’t. Concept, shoot and edit, delivered on brand either way.
Best for: Brands that need a steady stream of creative, quickly
Creator-led content that reads as a recommendation, not an ad. UGC from everyday customers, IGC from influencers whose audience already trusts them.
Best for: E-commerce and consumer brands that need social proof
A full month of social, handled. Strategy, content, design and targeted media buying built around your audience.
Best for: Businesses that need it consistent, not occasional
Tell me what you’re trying to grow. I answer everything myself, usually within a day.
Creative mind,
creative work.
