NASA Space Apps Cairo
Storytelling for technical teamsI spoke on storytelling, how a team turns a technical idea and a pile of data into something an audience actually feels, and mentored teams through the hackathon weekend.
Eman Selim
Performance marketing, in public. Five platforms, one audience of founders and marketers in Egypt and the Gulf who are deciding where their budget goes.
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Figures from each platform’s own analytics, last 30 days last 60 days last 90 days. Updated 24 September 2026.
I spoke on storytelling, how a team turns a technical idea and a pile of data into something an audience actually feels, and mentored teams through the hackathon weekend.
Invited by Ecomedy, TikTok’s partner agency in the region, to talk about what actually performs on the platform, and what brands keep getting wrong about it.
I spoke at SheCan and now host a circle on the Circle app called Marketing Like a Boss, a room where women in marketing can ask the questions nobody asks out loud.
My own podcast under AlCreative, short, practical conversations with founders and marketers about the decisions behind the businesses they built.
A podcast conversation about the road from pharmacy to performance marketing, and why none of it was an accident.
A short-form series breaking one digital marketing idea down per episode, the things I’d otherwise explain twice a week on a call.
Writing on digital marketing and brand performance for a Gulf publication.
I spoke on storytelling, how a team turns a technical idea and a pile of data into something an audience actually feels, and mentored teams through the hackathon weekend.
Invited by Ecomedy, TikTok’s partner agency in the region, to talk about what actually performs on the platform, and what brands keep getting wrong about it.
I spoke at SheCan and now host a circle on the Circle app called Marketing Like a Boss, a room where women in marketing can ask the questions nobody asks out loud.
My own podcast under AlCreative, short, practical conversations with founders and marketers about the decisions behind the businesses they built.
A podcast conversation about the road from pharmacy to performance marketing, and why none of it was an accident.
A short-form series breaking one digital marketing idea down per episode, the things I’d otherwise explain twice a week on a call.
Writing on digital marketing and brand performance for a Gulf publication.
Tell me what you’re trying to grow. I answer everything myself, usually within a day.
Creative mind,
creative work.