The first question every business asks, and the one nobody answers with a number. Too little and the platforms never learn who your buyer is; too much and you are paying to find out something you could have tested for less. Tell me what you sell and how many orders a month you are aiming at, and you get a floor and a ceiling for the budget behind it. The first calculation is free.
one free calculation
The first calculation is free. Leave me a phone number or an email so I can keep your results together, and so I know what people are budgeting for.
Your details and your figures are saved privately to my records. They are never shown on this website and never shared.
$2 buys one more calculation, on this calculator or any other one here. Card payment through Stripe, and you come straight back with your numbers still on screen.
Pay with the same phone number you entered above and the calculations are added to you automatically.
A starting range, not a quote. It is sized on the revenue you are aiming at — so whether you can afford it depends on your margin, which is what the break-even ROAS calculator is for.
free to use
Work out the lowest price you can charge and still have a business. Simple mode for a quick floor, advanced mode for the full cost of making the product and acquiring the customer. First calculation free.
Best for: anyone setting a price for the first time, or suspecting theirs is too low
Open the tool media buyingYour margin decides the ROAS you need, not an industry benchmark. Work out the return on ad spend below which every sale loses money, then check whether a campaign you are running clears it. First calculation free.
Best for: anyone running paid ads without knowing their break-even point
Open the toolAd platforms need a volume of results before they can find your buyer reliably. Spend below that and you are not running a small campaign, you are running an expensive test that never finishes learning.
Watch for: splitting a small budget across four platforms.
Past a point more money stops buying more customers and starts buying the same customers more often, at a worse price. The ceiling is where you should be improving the offer rather than raising the budget.
Watch for: rising spend with a flat number of orders.
This range is sized on the revenue you are aiming at. What you can afford is sized on what you keep — if the return this budget needs is above your break-even ROAS, the target is the thing to change, not the budget.
Bring me your product, your margin and your market, and I’ll tell you what to spend, where, and what it should bring back.
Creative mind,
creative work.
