Six media-buying campaigns with their real numbers, the creative and production work behind them, and the brands I’ve done it for. Figures are the clients’ own reported results.
Global manufacturers, consumer-health brands and the products behind them, across Egypt, the Gulf and Europe. Precision, brand safety and compliance are the standard here, and that standard carries into everything else I run.
Patient acquisition for hospitals, specialist clinics and labs, where the marketing has to earn trust before it can book an appointment.
Considered, high-value purchases where the decision takes weeks and the creative has to hold attention the whole way through.
Categories where the buying decision is made on how something looks and feels, so the creative has to carry the sale. Rebrands, product shoots, catalogue campaigns and conversion-led media buying.
Where credibility and repeat purchase decide the outcome rather than a single click, so the work is as much about retention as acquisition.
Considered, technical purchases and platform products, where the job is explaining something complex clearly and then converting on it.
Academies, courses and the people who teach them. Audience building first, enrolments second, because in education nobody buys from a stranger.
Brand names have been removed to protect client confidentiality. Every figure below reflects real campaign performance.
Increase online sales for a premium bags brand known for refined quality and craftsmanship. I built a conversion-focused strategy targeting high-intent shoppers looking for timeless design, and positioned the brand as a destination for high-quality bags.
Drive direct website sales for a brand selling silicone food storage moulds. Pure conversion campaigns, with setup and targeting optimised around practical, high-intent kitchen shoppers.
Increase online sales and reach high-intent shoppers through targeted Meta Ads. Optimised conversion and catalogue campaigns with precise targeting and retargeting.
Launch a high-end automotive film protection brand from scratch and drive its first month of sales. Built through awareness, engagement and traffic campaigns, then shifted to performance targeting car owners seeking premium protection, message campaigns across Facebook, Instagram, WhatsApp and Google.
Boost product sales by leading with skincare benefits and targeting ready-to-buy customers. Website conversion campaigns combined with high-intent message campaigns, using product-focused creative and refined targeting.
Help a 16-year-established real estate company expand sales through digital marketing and creative production. A structured digital strategy with tailored video production and professional creative.
AI-assisted concept creation and editing, producing high-quality visuals and video faster than a traditional workflow, consistent, on-brand and built for performance.
I spoke on storytelling, how a team turns a technical idea and a pile of data into something an audience actually feels, and mentored teams through the hackathon weekend.
Invited by Ecomedy, TikTok’s partner agency in the region, to talk about what actually performs on the platform, and what brands keep getting wrong about it.
I spoke at SheCan and now host a circle on the Circle app called Marketing Like a Boss, a room where women in marketing can ask the questions nobody asks out loud.
My own podcast under AlCreative, short, practical conversations with founders and marketers about the decisions behind the businesses they built.
A podcast conversation about the road from pharmacy to performance marketing, and why none of it was an accident.
A short-form series breaking one digital marketing idea down per episode, the things I’d otherwise explain twice a week on a call.
Writing on digital marketing and brand performance for a Gulf publication.
I spoke on storytelling, how a team turns a technical idea and a pile of data into something an audience actually feels, and mentored teams through the hackathon weekend.
Invited by Ecomedy, TikTok’s partner agency in the region, to talk about what actually performs on the platform, and what brands keep getting wrong about it.
I spoke at SheCan and now host a circle on the Circle app called Marketing Like a Boss, a room where women in marketing can ask the questions nobody asks out loud.
My own podcast under AlCreative, short, practical conversations with founders and marketers about the decisions behind the businesses they built.
A podcast conversation about the road from pharmacy to performance marketing, and why none of it was an accident.
A short-form series breaking one digital marketing idea down per episode, the things I’d otherwise explain twice a week on a call.
Writing on digital marketing and brand performance for a Gulf publication.
Tell me what you're selling and what you're spending. I'll tell you honestly whether I can improve on it.
Creative mind,
creative work.
