الحد الأدنى
تحت الحد الأدنى، مش هتتعلم حاجة
Ad platforms need a volume of results before they can find your buyer reliably.
Spend below that and you are not running a small campaign, you are running an
expensive test that never finishes learning.
خلي بالك من: splitting a small budget across four platforms.
الحد الأقصى
فوق الحد الأقصى، إنت بتشتري قلة صبر
Past a point more money stops buying more customers and starts buying the same
customers more often, at a worse price. The ceiling is where you should be
improving the offer rather than raising the budget.
خلي بالك من: rising spend with a flat number of orders.
الإجابة الحقيقية
هامشك هو اللي بيحدد
This range is sized on the revenue you are aiming at. What you can afford is
sized on what you keep — if the return this budget needs is above your break-even
ROAS, the target is the thing to change, not the budget.
Next:
the break-even ROAS calculator.