Followers tell you almost nothing. What matters is how many people do something when you post, measured against how many are watching. Put last month’s numbers in and you get your real engagement rate, how it compares, and the one change that would earn you the most without spending a pound more on ads. Two calculations are free.
two free calculations
Two calculations are free. Tell me who you are so I can keep your results together, and so I know what people are measuring.
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YouTube publishes these figures openly, so a link is enough. Instagram and Facebook can be read this way too, but only by an app Meta has approved — not something this site has been through yet. TikTok and LinkedIn do not offer it at all. For any of those, open your own analytics and type the four numbers in below.
Engagement rate here means interactions ÷ posts ÷ followers × 100 — the share of your audience that does something on an average post. Published benchmarks disagree because some measure against reach instead; this one is stated so you can compare like with like.
An account of 100,000 where nobody comments is worth less than one of 5,000 where people do. Engagement rate is the one figure that does not care how big you are, which is why it is the one worth tracking month to month.
Watch for: buying followers, which lowers this number by design.
Most accounts that feel stuck are not making bad content, they are making too little of it. Cadence is the cheapest variable you control: it costs no media budget and it compounds.
Best for: anyone posting under twice a week.
A beauty brand and a B2B clinic do not share an audience, a buying cycle or a reason to comment. Compare yourself to your own sector and your own last month, and treat everybody else’s average as a rough floor.
Watch for: targets copied from a case study in another industry.
Bring me your accounts, your content and your spend, and I’ll tell you what is actually holding the numbers down.
Creative mind,
creative work.
