September 14, 2026September 14, 2026Media buying يعني إيه ROAS كويس؟ متوسطات حسب المجال وإزاي تحسّنه A good ROAS is usually 3 to 5 for e-commerce, but the honest answer depends on your margin, not a benchmark. Here is how to work out yours, and how to fix it when it drops.